Journey Mapping

Insite’s Journey Mapping is intended to improve the customer experience through our proven ccBenchmark™ methodology. Using our ccBenchmark methodology, we execute a 3 part process to drive improvements in the customer experience and loyalty. Our 3 part process contains:

  • Understand the human element
  • Understand the customer cycle as needs change throughout the years

Root Cause Identification

  • Data & Metrics
  • Current Processes
  • Scientifitic Analytics

Practical Solutions & Executions

  • Understanding the industry
  • Understanding contact centers


  • Complete customer life cycle journey map
  • Multiple sizes files for electronic use or digital use
  • Implementation Roadmap for sharing

Example of our proprietary Journey Map: